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International Women's Day- A word from our Founder


Happy International Women's Day! My name is Nicole Anderson, I am the Founder/CEO of Rudder USA. I want to take this time to introduce myself to all of you and tell you a bit about myself and what I enjoy about being a woman in business.

To put my passions simply, I love boats, lakes, oceans, cabins/cottages, and the finer things in life. My family and friends mean the world to me and I wouldn't be where I am in this business without their help and support. Read more about my background and the birth of Rudder USA here.

Being a woman in business has been quite the ride. As a 25-year-old wearing all the hats required of an emerging CEO, I have gotten plenty of experience learning the ropes of the industry and adapting to obstacles at every turn. (Especially with the pandemic and supply chain issues adding onto the workload).

But, even though those experiences have been crucial, nothing truly encompasses the feeling and fulfillment of running this business. The sense of purpose, the highest-of-highs paired closely with the lowest-of-lows, is challenging yet rewarding on a level I haven't had before. Knowing that Rudder USA offers products that spark your interest fuels the fire and moves me forward.

Throughout my time with Rudder USA, I have had the opportunity to meet other women in business. The connections I have made and the women I have met continue to inspire me every single day to keep going, keep pushing, and keep exploring the ways I can grow what I love: Rudder USA.

I have found that these women are powerful, confident, strategic, brave, and creative in their businesses. They are approachable yet firm in their beliefs and for someone new to the business world, I look up to these incredible women.

So, cheers to International Women's Day, and to all the women out there who are stepping out of their comfort zone and striving to achieve their goals.

Last but not least, cheers to all of you. Thank you for your continued support with Rudder USA. Every review, purchase, email subscription, feedback email, social media post & everything in between is what makes this all worth it. 

Honor The Boat.

-Nicole Anderson

Want to hear more from me? If so, let me know in the comments!


1 comment


  • POPPIE

    I’M VERY PROUD OF YOU YOUNG LADY.


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